Under the changes, Vincent Rambaud takes on the role of CEO with effect from 2 April, reporting to Jean-Marc Gales, marques director, PSA Peugeot Citroen. He was previously director of PSA Peugeot Citroën's Latin American zone. 

Jean-Marc Gales said: 'Vincent Rambaud's international experience will be a strong factor in successfully meeting the challenge of Peugeot's globalisation, at a time when the marque, on the strength of a new identity and a totally revamped, expanded range, is rediscovering a growth dynamic.'

Peugeot's sales organisation is also evolving in line with its three-pronged 2015 goal of moving up three places in the world automobile marques rankings, making Peugeot a style benchmark, and becoming mobility services leader.

From 2 April 2010, a more compact, operational general management will see Peugeot's sales activities organised into four divisions:

• France, under the leadership of Olivier Veyrier.
• Northern Europe, under the leadership of Olivier Dardart, including Germany, Great Britain, Ireland, Austria, Switzerland, the Netherlands, Belgium and Luxembourg, the Baltic states, the Scandinavian countries, and the countries of Central and Eastern Europe.
• Southern Europe, under the leadership of Rafael Prieto, covering Spain, Portugal, Italy, Greece, Cyprus, Malta and Turkey.
• International, under the leadership of Jean-Philippe Imparato, including the priority development zones (Latin America, China, Russia), and all the other markets where the marque is operational (Africa, Asia-Pacific, Middle East…).

Peugeot says that alongside these four operational divisions, it will continue to run five "specialist" divisions under the Peugeot Management Committee:

• Marketing and Communication: Xavier Peugeot
• BtoB (sales to professionals): Marcel de Rycker
• VO (used vehicles): Olivier Quilichini
• Network Development and Quality: Daniel Rollet
• Parts and Service Sales: Serge Habrant