Osborne chose GreenRoad because of its ability to provide instant feedback to drivers about unsafe manoeuvres using the traffic light LEDs on the dashboard.

Paul McCulloch, Group Supply Chain manager at Osborne, said: 'As we continue to improve our accident rate and driver safety we are always looking at ways to continuously improve. We evaluated a number of options and realised that GreenRoad was the only service that could both change driving behaviour and sustain that change. GreenRoad is like having a driving instructor continuously reminding drivers to think about safety. GreenRoad represents a critical step in greener more fuel efficient driving as well as reducing our incident rates further.'

Osborne started using Fleet Support Group Riskmaster in 2010 to provide driver compliance disciplines. While bringing a fresh pair of eyes to policies and procedures, Riskmaster also highlighted the fact that part of Osborne’s fleet was higher risk than average with resulting higher costs. Osborne’s insurance broker, Marsh, also has a partnership with GreenRoad. Marsh noted that using GreenRoad’s service would give Marsh new intelligence about risk and safety levels leading to more effective risk management strategies and tailored insurance offerings that reflect the reduced risk at Osborne.

Osborne is rolling out GreenRoad across its Property Services Sector fleet and the deployment should be complete by spring 2012.

'Our customers rely on our Property Services Sector to repair and maintain over 65,000 homes. Although driver safety is a key issue, we are anticipating that GreenRoad will help us cut our hefty fuel costs too as well as saving costs through reduced vehicle wear and tear,' added McCulloch. 'As most of our drivers are in London and have to endure heavy urban traffic, we expect the idling feature to help contribute to increased miles per gallon.' 

Osborne is also planning on introducing an incentive programme to keep its drivers motivated to drive green and to introduce an element of competition between managers and their teams by rewarding those drivers with impressive results. 

'The construction industry takes on-site health and safety very seriously, yet employees are often most at risk when driving between sites. There is a groundswell of interest in driver safety in the construction industry and Osborne is leading the charge in tackling this issue,' said Aidan Rowsome, general manager, GreenRoad Europe.

GreenRoad provides drivers and fleet managers with in-vehicle real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad immediately transforms driving culture, and delivers the best drivers on the road.

A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on collision costs.