The newly-liveried vehicles will form part of the full fleet which will be used by LOCOG to help drive the Games.  The fleet consists of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles, and benefits from BMW’s sector-leading EfficientDynamics technologies meaning that it will achieve LOCOG’s strict 120g/ km CO2 emissions target.

Tim Abbott, managing director of BMW UK, said: 'BMW’s Olympic fleet needs to be varied to deal with the complex operational demands of the Games time effort.  We were selected as a partner based on our ability to provide such a diverse fleet that could achieve the challenging emissions threshold as set by LOCOG. The Games fleet will include our class leading efficient diesels, hybrids, electric vehicles and even bicycles. We are extremely proud for our cars to be involved in the London 2012 Games and are excited about seeing them in full service this summer in these eye-catching designs.'

Amongst the first cars that have now arrived are the 520d EfficientDynamics and the 320d EfficientDynamics, both of which will be active throughout the course of the Games.

Paul Deighton, LOCOG’s chief executive officer, said: 'The BMW fleet will become a familiar sight around our venues this summer and will help us perform a huge range of tasks to will help to ensure the smooth running of the Games.  Taking delivery of the first vehicles is an exciting moment for us as we continue our preparation for the Olympic and Paralympic Games.”