The Hertz-owned car-by-the-hour business has agreed a deal to include 170 Fiat 500 and Alfa MiTo cars on its fleet, as it prepares to roll out the scheme beyond its current London locations.

Fiat is also currently devising special terms and offers for Connect members wishing to buy a 500 or MiTo after using one through the scheme.

'The Connect arrangement fits very well into our fleet strategy and is a high-profile, exciting deal,' said Andrew Humberstone, managing director, Fiat Group Automobiles UK and Ireland.

'This gives us a significant retail platform as it's exactly the right audience for our products,' added Paolo Lo Monaco, finance and business development director, Fiat Group Automobiles UK and Ireland.

'It puts the Fiat 500 and Alfa MiTo right where we want them to be - in the hands of young, environmentally-conscious individuals who are free-thinking about the car they want to drive.'

Bob Stuart, senior vice president of Global Sales at Hertz, continued: 'We are extremely excited to have formed this exclusive alliance with Fiat for our car-sharing club offer in the UK. The addition of the Alfa Romeo MiTo and the expansion of our Fiat 500 fleet really demonstrate Connect by Hertz's commitment to transforming the way we travel in the city.

'The Fiat 500 has been extremely popular with customers, so we are reacting accordingly by adding more of these to the service. Both cars offer innovative and eco-friendly alternatives while remaining at the height of fashion - a perfect combination for our members.'