Gordian Strapping produces a wide range of strapping machinery, and manufactures, installs and maintains bespoke pallet strapping, wrapping and hooding systems. Its sales and installation staff are complemented by a nationwide service team, and the Toyotas are being used by its service engineers, who notch up high mileages around the UK each year.

'Staff had a limited choice of cars previously, but there were already four Toyota Avensis on the fleet,' said Gordian Strapping’s finance director Paul Marsh. 'Gradually the word got around about what good cars they were.

'When we changed over to contract hire this year Toyota was very helpful, and gave us a good deal on a good grade of Avensis - and the result is that everyone’s happy.'

The model of choice is the 2.0-litre D-4D diesel Tourer TR, and with another unit on order and the existing four due for replacement, the fleet is up to 40% Toyota and looks set to rise further.

'The drivers say they find the cars very comfortable and good for the job, in terms of loadspace, performance and specification,' said Mr Marsh. 'There is nothing else on the list that offers them the sort of standard features available on the TR, such as Bluetooth, and they are absolutely chuffed with the cars.'

The vehicles are on a three-year/90,000-mile contract with Lombard, with the vehicles being supplied and serviced by Inchcape Toyota of Basingstoke.