The scheme will provide staff with the opportunity to make savings on the cost of a new cycle and safety equipment by using a salary sacrifice scheme that, like the ones available for company cars, offers income tax and national insurance contributions savings.

The scheme, which is being run through an organisation called Cyclescheme, is part of the Government's Green Travel Plan. Participating employees will commit to a hire agreement and will pay either a weekly or monthly amount, which will be deducted from their salary prior to normal tax and NI deductions.

JLR will promote the scheme throughout August by running roadshows across its sites to support employees with the application and ordering process.

Des Thurlby, HR director, said: 'We are delighted to be able to launch the Cycle to Work scheme at Jaguar Land Rover. As well as making a contribution to reducing our carbon footprint, cycling to work is a healthier option and we hope this scheme will inspire employees to think all the time about sustainability and the environment.'