The announcement follows the recent appointment of former chief operating officer Richard Schooling as chief executive officer after director Mark Sinclair assumed a new role with Alphabet International.

Schooling is now joined by chief financial officer Albert Vissers, sales and marketing director Paul Hollick and chief operating officer Matt Sutherland.

Vissers joins Alphabet (GB) from BMW Financial Services Nederland and has been with the group since 1996.

Hollick was previously general manager sales development and joined Alphabet from Inchcape Fleet Solutions in 2007.

Sutherland joined Alphabet's Account Management team in 2004 and, prior to COO, was head of vehicle operations for Alphabet and BMW FS.

Alphabet says the appointment of a new team reflects the firm's move to operational independence in the UK, although the business remains part of BMW Group Financial Services.

Schooling said: 'The new structure gives Alphabet the right platform on which to build the next phase of its growth through continued investment in our people and systems. In addition to further enhancing the value we offer customers as we continue to develop our broad portfolio of fleet products and services, we also have exciting plans for new products designed to meet the emerging travel-related needs of national and international companies.' 

Further new appointments are expected shortly as Alphabet completes its new operational management structure.