As well as offering customers a quick and easy way to book, the new app also utilises GPS technology, enabling them to find their nearest Avis location. In addition, the "More" feature provides customers with contact details and location information, as well as storing the user’s preferences, favourite destinations and their predefined details and settings to make repeat bookings even easier.
 
Nick Mountfield, head of marketing at Avis UK, said: 'We are committed to offering our customers the most convenient and seamless service possible. The Avis app is further evidence of our desire to listen to and respond to our customers’ needs. Catering for both business and leisure travellers across the country, we believe that offering UK travellers the chance to reserve cars on the move will help boost business from our 100 plus UK locations.'
 
For more details, visit the dedicated site at www.avis.co.uk/iphone_help