Ahmad, who previously worked for Enterprise Rent-a-Car for five years, rising from graduate trainee to branch manager, commented: ‘There is an excellent opportunity to grow our Flexi Hire offering and take it to the next level. Fleet Alliance is a dynamic, young and progressive company and I’m relishing the challenge.’

Fleet Alliance has seen dramatic growth in Flexi Hire in recent months for a number of reasons, including the growing delivery times for new vehicles from all the major motor manufacturers, the provision of interim vehicles for new starters, plus short term contracts and airport hires.

‘We believe there is a real growth opportunity  for our Flexi Hire product and so have appointed an experienced specialist in Usman to help grow the product and develop it still further,’ said Martin Brown, managing director at Fleet Alliance.

‘We have seen a huge surge of interest in Flexi Hire this year. There are a number of factors at work here, although one of the more obvious ones is covering the increasingly lengthy delivery times on many of the more popular company cars.

‘Lead times have been extending for a variety of reasons, including growth in foreign markets such as China and a general shortage of supply, which has led to delivery periods of two, three or even four months in the case of the most popular vehicles,’ Mr Brown added.

Flexi Hire offers users the choice of a wide range of cars and vans from any location in the country, with  access to over 400,000 vehicles across 1,400 locations, and provides a no turndown guarantee. Fleet Alliance statistics show that the most popular hire is a medium sized 1.6 litre saloon, and it offers unlimited mileage for the first 27 days.

All booking is automatic and online with electronic invoicing to keep the amount of paperwork to an absolute minimum. Online tracking and management allows total transparency in the transaction and there is also the option to offset any rental carbon emissions through a carbon offset scheme.

The Flexi Hire solution can also provide new vehicles for longer term mobility needs of up to 30 months and includes servicing, tyre replacement and breakdown cover within the contract. It is ideal for businesses that have just started trading, those that have a number of new starters still on probationary periods, or those who simply do not want to tie up valuable resources in a long term lease.

‘We have sought to provide our customers with a greater flexibility and wider choice in terms of meeting their mobility needs through the variety of Flexi Hire solutions we offer,’added Martin Brown.