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New Brake Professional resource highlights risks of ‘morning after’ drink-driving

Brake Professional has released a new resource to help employers educate their drivers on the dangers of ‘morning after’ drink-driving.

Driver being breathalysed

DfT stats for 2014 show 13% of all road deaths in Great Britain resulted from crashes where the driver was over the limit

The membership service for fleet operators and suppliers, run by road safety charity Brake, has launched the poster to debunk common misconceptions on sobering up after drinking, informing drivers that ‘coffee, showering, or sleeping can’t get alcohol out of your bloodstream. Only time can sober you up.’

The poster,sponsored by Dtec International, can be used alongside Brake Professional’s existing ‘lose your licence, lose your livelihood’ poster, which educates drivers on the consequences of drug-driving.

Ellie Pearson, professional engagement manager at Brake, said: “Drink-driving remains one of the biggest killers on our roads, so it’s really important that employers put policies in place to deter their staff from drink-driving, and also work to educate their staff on the dangers of drink driving. This poster is a valuable tool for any employer looking to engage their staff with this important issue, and I would urge anyone with responsibility for managing at-work drivers to make use of this resource.”

These resources are available free of charge to all Brake Professional members through www.brakepro.org. Non-members can order the posters from the Brake shop, or join Brake Professional for £50 + VAT per year, to access these and other resources.

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.


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