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New Brake Professional fleet resource highlights consequences of distracted driving

Brake has launched a new resource to help educate at-work drivers on the importance of not using their phones behind the wheel.

Mobile phone on desk

In-vehicle distraction was attributed to 3,200 road crashes in Great Britain in 2014 in DfT research

The new poster, sponsored by Garmin, is offered through Brake Professional, Brake’s membership service for fleet operators and suppliers, and is designed to be used by anyone with responsibility for managing at-work drivers, regardless of budget, fleet size, or vehicle type.

The ‘Phones on silent’ poster reminds drivers of the real-life consequences of checking your phone at the wheel. It’s available free of charge to all Brake Professional members through www.brakepro.org. Non-members can order the ‘Phones on silent’ poster from the Brake shop, or join Brake Professional for £50 + VAT per year, to access these and other resources.

Ellie Pearson, professional engagement manager at Brake, said: “Employers have a responsibility to ensure their at-work drivers are paying full attention to the road, and not using their phone at the wheel. This new Brake Professional poster shares the story of one of our Brake volunteers, and highlights the consequences of distracted driving.

“I would urge anyone with responsibility for managing at-work drivers to make use of this essential resource to remind their drivers of the dangers of using phones, including hands-free, at the wheel.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.