The Eco Collection is a new scheme offering drivers a diesel vehicle with CO2 emissions lower than 120g/km.

Nick Mountfield, head of marketing Avis UK, said: 'As a nation we are becoming increasingly conscious of the environment, car emissions and fuel economy, and we are finding that customers are keen to do their bit for the environment wherever possible. The Golf BlueMotion models were chosen as part of an ongoing drive to improve the offering of vehicles with low CO2 emissions and high fuel economy for the Avis Eco Collection.

'Due to the initial demand of Eco Collection and customer demand for the current Golf model, we are building on the success by upgrading to the Golf BlueMotion models. These Golf models are a desirable package for both Avis and our customers as, despite being extremely efficient and economical, they are conventional to drive and offer superb value and reliability.'

The new models will be added to Avis's low carbon fleet over the next 12 months.