The company says that outright-purchase fleets have always been a key target market but its increased focus on the light commercial vehicle sector has highlighted major additional business opportunities. As a result, its new strategy sees its geographically-based senior account managers focus on business with public, private and voluntary fleets operating 100+ cars and vans.

As part of the changes, the sales operation led by Martin Towers, corporate sales director, now includes a four-strong field-based regional senior account management team focusing on securing and retaining business with major owner-operator fleets.

The team includes Marc Jackson, who has held a number of rules in the automotive industry and has been appointed to cover the North East, Yorkshire/Humberside and the East Midlands. In addition the team comprises Jacqueline Rowe, responsible for the South; Simon Kelly (South Midlands, Home Counties, North London and East Anglia) and Paul Frain (North Midlands, North West and Scotland).

Meanwhile, a four-strong team of corporate account managers will continue to build partnerships with leasing and rental companies. The field-based team is composed of: Paul Jones, Mark Lane, Kieron Mortlock and Luke Penn.

Additionally, Aiden Neeson fulfils a multi-functional sales role in Northern Ireland.

Martin Towers said: ‘The restructuring means that all businesses that buy their own vehicles will receive a more focused and consistent service nationwide to meet their individual requirements.’

He added: ‘We have cemented a strong foothold in the leasing and rental sectors over many years and our focus on that segment of the market remains as strong as ever.

‘Our LCV initiative has triggered additional business opportunities with leasing and rental companies – many of which we already enjoy strong relationships with in respect of providing a wide range of tyre and mechanical services.

‘But it is also clear that the initiative is of significant interest to outright-purchase fleets, particularly local authorities and utility fleets, so our sales team restructuring is particularly focused on achieving growth in the 100+ vehicle owner/operator arena.’