The latest dealership – the second to be opened in the UK over the last 12 months – is located in Piccadilly in the heart of London’s West End district. Infiniti says that the 203 square-metre three-car showroom has been 'designed and furnished using the highest quality sustainable materials which reflect the craftsmanship, state-of-the-art technology and "inspired performance" philosophy which flow through the Infiniti retail network and model range'.

Each Infiniti owner is assigned their own Customer Account Manager, a single point of contact throughout the entire ownership of the vehicle. In addition, Infiniti offers free collection and delivery (within a 150-mile radius) for cars due a service.

Paul Atkinson, managing director, Rymco UK, said: 'The opening of  Infiniti’s Piccadilly boutique represents the next milestone of our long term strategy to bring the Infiniti brand within reach of a greater proportion of the UK population, and to offer car buyers in the Capital unrivalled customer service and a unique luxury vehicle ownership experience.'

The Central London premises will be joined next year by two standalone Centres in Chiswick and Hatfield in addition to Leeds and Stockport opening in the North of England. These follow bespoke Birmingham and Glasgow sites that will commence sales later this year.