In its Road Safety Manifesto, which has been newly published for the upcoming election, the organisation calls for urgent support from all political parties to promote driver and rider improvement on UK roads, including company car drivers.

The IAM manifesto, which is designed to cut the unacceptable number of road deaths and injuries every year, says that young drivers, older drivers, motorcyclists and business drivers are the groups that would benefit the most from further training, adding in that the IAM has solutions that could potentially improve their safety record.

The IAM calls for Government to play its part by providing simple incentives for those considering further training such as tax breaks and Vehicle Excise Duty discounts, with any cost to the Exchequer being redeemed through savings from fewer crashes.

'A lifelong approach to learning, delivered through advanced training, is the single biggest factor that can benefit road safety,' said Simon Best, IAM chief executive.

'Human error is the biggest cause of crashes, so improving driver ability is the best way to deliver real reductions in road deaths and injuries: better driver behaviour must be the key road safety priority for the next 10 years.'