According to head of design Thomas Buerkle, the new styling is called "Fluidic Sculpture" and sees a move towards a slinky, more sporty style.

Mr Beurkle explained: 'We have moved away from the traditional two-box design and into a new realm of styling.

'In terms of future Hyundai models the ix35 also introduces the new face of the company with its hexagonal grille. This will become a recurring theme on our cars over time.

'Inside, the design adopts a more dynamic flow with softer shapes while maintaining practicality with efficient space utilisation. Overall, the styling sets the tone for a new design language.'

The ix35 will also play a key role in the company's plans for growth. Hyundai Motor Europe president Han Chang Hyun has set a target of selling 500,000 cars a year in Europe by 2012, up from 345,000 last year, itself a 26% increase in sales over 2008 in what were difficult market conditions.

This represented an increase in market share from 1.8% to 2.4%. The plan is to raise that share to 2.75% with the help of 10 new models and derivatives the company is launching over the next 12 months, starting with the introduction of the ix35.