The up! is an entirely new design, offering maximum space on a minimal footprint (3.54 x 1.64m), making it ideal for driving in some of the world’s most famous cities.

There are three versions for different budgets and needs: “take up!” is the entry-level car, “move up!” the comfort-oriented model and “high up!” – the highest spec version.  At the car’s market launch, there will also be two models based on the high up!: up! black and up! white.

Making its debut in the up! is a new generation of three-cylinder petrol engines, with outputs of 60 PS and 75 PS.  Combined fuel consumption as a BlueMotion Technology version (including a Stop/Start system) is 4.2 l/100 km (60 PS), and CO2 emissions for this version are less than 100 g/km. 

An important new safety technology in the up! is the optional City Emergency Braking system.  It is automatically active at speeds under 18mph, and uses a laser sensor to detect the risk of an impending collision.  Depending on speed and situation, City Emergency Braking can reduce accident severity by initiating automatic brake interventions that can even avoid a crash.  So far, the up! is the only vehicle in the segment to be offered with this function.

The up! is expected to be launched to the European market in December with Volkswagen already claiming that plans are already underway to introduce an electric vehicle version of the up! in the near future.