Designed to encourage new and existing business customers to experience Ford’s latest product range via an extended test drive, Inside Track will manage all aspects of the programme including customer booking, delivery and collection, vehicle conditioning and fleet management.

Inside Track, the automotive marketing and event support arm of DHL Supply Chain, will focus on improving service levels to Ford’s business customers to enhance the booking, delivery and after sales activity. Inside Track has recently deployed new PDA technology across its operation, saving time for customers by allowing them to track the status of their delivery online.

Colin Stokes, managing director of Inside Track said: ‘We are proud of the quality and consistency of service that we have delivered to Ford over the years, and look forward to building on this. @PREVIEWEND@

‘We are confident that the implementation of new technologies and innovative solutions will ensure Ford retains a market leading customer experience within the fleet and business sector, and are delighted to be continuing our partnership.’

The two companies have collaborated on a number of projects in recent months, including the press launch of the new Focus Zetec S and Ranger pick-up at Goodwood circuit, as well as providing support for an event to mark Ford of Britain’s centenary celebrations for employees and their families at the Dunton research and development centre in Essex.