In the webinar on Telematics Applications for Fleets, Jeremy Gould, UK country manager, TomTom WORK, gave a speech on his company's technology and how it can be used to add value to fleet operations.

Explaining the company's ethos behind its development of the TomTom WORK Connected Navigation technology, he said: 'Our objective really is to do what TomTom has done in the navigation world and that is to bring telematics to a much wider audience, offering standard solutions, but also smart, easy-to-use and affordable solutions to businesses of all sizes.'

He also commented that the company believes that there's a real appetite for telematics and that the adoption rates for telematics continue to rise. In particular, in addition to the existing markets of transport and logistics, he said that telematics is now moving into other areas, such as service and sales fleets.

Next up, it was the turn of John Lawrence, sales and marketing director at Trafficmaster, who give an insight into how the company works with motor manufacturers in the industry on both sides of the Atlantic to bring about positive benefits for their customers.

He explained that the company's Fleet Director technology is used across over 6,000 fleets in the UK and the US, with the technology currently being deployed by over 100,000 vehicles.

However, the company is best known for its strategic partnerships, including with Citroen in the UK, which uses Trafficmaster's Smartnav intelligent route finding service on the majority of its light commercial vehicle range, and also with Peugeot. It also has partnerships with BMW, MINI, Jaguar and Land Rover for its stolen vehicle tracking technology programme.

Mr Lawrence said: 'I think one of the key things to talk about here is that it's not just about what we deliver to our automotive partner but also our adoption of a consultative approach to what the provision of the services means to the customer. At the end of the day a partner is going to want to take on our services because it's going to mean something to the customer and because it's going to make their offering more attractive and help them to gain market share.'

The final speech in the Fleet World Group webinar was given by fleet operator Lee Clinton, who works for telent rail as installation and commissioning manager. 

telent is the UK rail market's leading technology services provider and is a trusted partner for the maintenance of operational communications for one of Europe's largest, most complex transport networks.

Mr Clinton oversaw the company's recent adoption of WEBFLEET telematics technology from TomTom WORK and in his speech, he outlined how telent ensured a successful buy-in from the drivers and also talked about the benefits that the company has gained from the new technology.

To view the webinar, visit http://www.fleetworldwebinars.com. All you need is a PC and internet connection and, once you've registered your details, you can view the webinar straight away.