Fleet interest in Mazda3 is fast accelerating, says Mazda
The 119g/km CO2 model – and specifically the TS2 trim level derivative – has contributed to total fleet registrations of Mazda3 almost doubling to 849 units in March, compared to 462 registrations in March 2009.
In particular, there was strong demand within the end-user fleet segment, with Mazda3 registrations accelerating almost threefold last month to 179 units from 62 in March 2009.
Across the first quarter of 2010, Mazda3 fleet registrations totalled 1,097, with very low levels of daily rental and Motability volumes. That compares with Q1 2009 when Mazda3 fleet registrations totalled 988, which included in January last year alone 320 Motability units.
'We are winning significant conquest business with Mazda3 as company car drivers switch from other brands,' said Peter Allibon, fleet and remarketing director for Mazda UK.
'The marketing campaign that we have in place continues to build momentum with many fleets now looking at Mazda for the first time.
'Having a sub 120g/km car in the range delivering low Benefit-in-Kind tax bills and first-class fuel economy (62.8mpg on the combined cycle) has been crucial to building Mazda3 demand.'
Mr Allibon also said that the carmaker's focus on the Mazda3 through marketing and model demonstration activity has helped build awareness.
'Mazda3 sales to-date underlines the success of that strategy as when fleet chiefs and drivers research the car it is one of the forerunners in terms of their decision-making. Driving the car then makes the final decision for them – our sales success is product-led and not price driven.'