The firm introduced Jaama's Key2 internet-based software in 2007 and uses its wide range of modules to manage its 6,000-strong fleet of company cars and light commercial vehicles.

Jaama's Key2 system enables Fleet Hire to deliver one set of management reports online to fully outsourced clients containing a raft of vehicle and driver data gathered from themselves and other third-party fleet suppliers. It also offers the company the chance to enhance its report provision.

Operations director Chris Joyce said: 'Key2 provides a great platform for us to build on in terms of the functionality we can use to deliver further improvements to managing our clients' vehicles, which gives Fleet Hire a unique selling point over the competition. As a result, Key2 is enabling Fleet Hire to differentiate itself from many of our competitors by the type of management data we are able to deliver to clients.

‘In addition, because we have a wealth of data at our fingertips we can drill down to obtain rich information which is what our customers are demanding of us.’

Currently, Fleet Hire delivers management reports to clients but, starting next year, the reports will be available for download by clients at the touch of a button.

Mr Joyce said: ‘We are now working with Jaama to deliver a "self-help" solution to clients that enables them to access the management reports themselves. Next year we anticipate that fleet managers will have a dashboard from which they can download any reports they require on any issue at the press of a button.

‘We will provide data to our customers in whatever form they require and we want to make it as easy as possible for them to obtain that information. However, while demand for online reporting is rising, our staff will still be at the end of the telephone line to deliver a personal service if that is what some customers require.’