FCA Fleet and Business has appointed fleet support agency ROI in a move to further develop, expand and enhance FCA’s corporate sales offering.

The deal will see ROI focus on day-to-day sales activity, growing sales and CRM.

ROI will support FCA –named ‘Most Improved Manufacturer of the Year’ in the Fleet World Honours – with a dedicated 30-strong sales team, including a team of field sales managers, experienced dealer coaches, lead generation, fleet support and a business centre.

The deal will see ROI focus on day-to-day sales activity, CRM and growing volumes, allowing the FCA team to focus on developing key relationships, strengthening offers and improving the customer experience.

Francis Bleasdale, fleet and remarketing director at FCA UK, said: “With the recent addition of new products like the Fullback pick-up, Talento van, Fiat Tipo and stunning Alfa Romeo Giulia, we now represent one of the broadest and most desirable product ranges in the marketplace.

“Our continued investment in our fleet services and the appointment of ROI is part of our strategy to make us the best in the industry and to ensure we become a manufacturer of choice for fleet operators and company car drivers.”