The new reward system will complement Euro NCAP’s existing star rating scheme, with the safety safety organisation hoping it will incentivise manufacturers to accelerate the standard fitment of this equipment across their entire model ranges, rather than only at the top end.

An independent panel of experts will look at the extent of the safety problem that the new technology aims to address as well as the system’s performance and its expected effectiveness. Those that qualify will receive the Euro NCAP Advanced award.

The new reward scheme was announced at the eSafety Challenge event held this week in Millbrook, where Dr Michiel van Ratingen, secretary general of Euro NCAP, said: ‘With these rewards Euro NCAP will add a new dimension to its mission. From now on consumers will be able to learn more about the benefits of advanced safety systems in their car and consult Euro NCAP for advice before deciding on purchase. Collectively we can make another step forward in effectively reducing traffic fatalities and injuries on European roads.’