The Kia Sportage SUV and Venga B-segment MPV (which is sold in Europe only) were both given the maximum 5-Star rating, placing them at the top of their respective classes and in the company of other Kia models such as the Soul, cee'd and Sorento.

Kia Sportage obtained scores of 93% for Adult Occupant Protection, 86% for Child Occupant protection, 49% for Pedestrian Protection and 86% for Safety Assist. Meanwhile, the Venga scored 89%, 85%, 64% and 71% respectively, in the same categories. Sportage and Venga also received praise for having Electronic Stability Control (ESC) fitted as standard in most markets.

The Kia Venga was originally tested in early 2010 and was awarded a four-star rating. Not content with this score, Kia's engineers subsequently made a number of changes to the car and brought Venga back to EuroNCAP for retesting. The revised model specification, which entered production in September 2010, performed strongly in all test areas to secure the maximum five-star rating.

'These latest results from Euro NCAP highlight Kia's commitment to ensuring exceptional levels of safety in its vehicles,' commented Benny Oeyen, marketing director, Kia Motors Europe.

'In the first instance, Kia's engineers strive to design vehicles that make it easier for drivers to avoid hazards, thanks to good visibility, powerful braking and excellent road holding. However, in the event that an accident is unavoidable, Kia owners also have peace of mind that they and their passengers are protected by the very best passive safety technology,' Mr Oeyen concluded.