The firm has announced that its Avis Flex service has seen a year-on-year increase of 50% since its launch last year. Furthermore, the service is witnessing a 20% month-on-month increase in car rentals as the demand from business customers, in particular SMEs, continues to rise.
 
Avis Flex has over 600 cars and offers customers a minimum commitment of just 28 days, without incurring any charges or penalties if the contract has to be cancelled unexpectedly early.
 
UK sales director, Anthony Ainsworth, commented: 'We are delighted to see such a positive reaction to Avis Flex and feel its popularity is a reflection of the current instability among business customers. It goes without saying that the recession has forced organisations to reassess expenditure in every aspect and car rental is no exception. Avis Flex offers customers a competitive fixed daily rental price and the only commitment is to keep the car for a minimum of 28 days.
 
'Avis understands that business can be very unpredictable. This flexibility and reassurance that their business is protected against the unforeseen is very significant for our customers and we believe accounts for its popularity.'