The European Road Safety Charter provides a common Europe-wide platform for Coca-Cola Hellenic to share best practice and ideas on improving road safety with other signatories, which include research institutions and public authorities alongside national and multinational companies.

Coca-Cola Hellenic has a stated aim of eliminating all fleet-related accidents. The company has 9,000 vehicles across its European operations and is currently piloting an enhanced driver awareness safety system called Mobileye, which uses cameras to alert drivers of nearby pedestrians, bicycles, motorcycles and vehicles. 

Janos Kis, fleet support manager at Coca-Cola Hellenic, said: 'We are very happy to join this venture which gives us the opportunity to contribute towards the common goal of improving road safety, while at the same time we can reduce road accidents across our 28 countries of operation.

'Our target is to eliminate all fleet-related accidents. We are looking forward to sharing our practices with other organisations and exploring ideas suggested by other parties that will enrich our own methods.'

The signing event, which took place on Tuesday 1 February in Brussels, was attended by Siim Kallas, vice-president of the European Commission and Commissioner for Transport. Invitees and signatories also had the opportunity to participate in Road Safety Workshops, organised by the European Road Safety Charter team.