The firm says it's seen rapid growth in the area of customised research for specific customers and has already provided several car manufacturers with car model launch reports, pre-launch studies, specification & pricing reports and specialist residual values studies.

The service is headed by Mark Norman and covers areas including cars, light commercial vehicles, trucks and motorcycles. 

CAP general manager Ian Rendle said: 'We are experiencing a growing demand from many sectors – and car manufacturers in particular – for fully independent insight and expert assistance, which CAP Automotive Intelligence Services is able to fulfil.

'We have always delivered customised reports to clients but the formal creation of a specific service marks an important new step for CAP. Mark’s personal knowledge, together with the wealth of critical information and analytical expertise across the business – along with the independence of CAP – make this new service uniquely valuable.'