This new retailer, to be owned and operated by British Cars do Brasil Ltda, will be the 48th Bentley location in the Americas’ region and marks a critical step in the company’s push into South America, a market viewed as having key growth potential and strategic fit with Bentley’s commitment to make all of its products compatible with renewable fuels by 2012.

'We are pleased to welcome British Cars do Brasil Ltda to the Bentley family,' said Christophe Georges, president & chief operating officer, Bentley Motors, Inc. 'This is truly a momentous occasion for the Bentley brand as this fine showroom demonstrates not only our continued expansion in the Americas’ region, but also our acknowledgment of Sao Paulo as a major center of commerce, luxury and culture in South America.'

Joseph Tutundjian has been named retailer principal for Bentley Sao Paulo, working alongside his partners Antonio João Abdalla Filho, Carlos Roberto Franco De Mattos Junior and Mauro Saddi.

'My partners and I are truly honored to represent the Bentley brand here in Sao Paulo,' said Mr Tutundjian. 'We have long appreciated the craftsmanship, quality and performance that Bentley automobiles have to offer and we are excited about their market potential here in South America.'

The Bentley Sao Paulo showroom is now open for business located on Rua Colombia while the service facility is a few kilometers away on Avenida Ulysses Reis de Mattos.