The “Challenge Bibendum” event is organised by the Michelin Group in order to promote a sustainable mobility for the future by witnessing the latest industry’s trends and their progress.

At the 2011 Arval will look to share and discuss the new challenges and solutions for sustainable road mobility and will take part in a conference on Company Mobility Plans.

The firm will be presenting three of its latest CSR initiatives: Ecopolis, a “CSR virtual box” created by Arval’s Italian subsidiary, containing all its sustainable development initiatives; Drive4Life, Arval United-Kingdom’s programme designed to promote road safety among its 900+ staff; and AutoPartage par Arval, a car pooling project currently being conducted in France with around
100 Arval employees and a selection of customers.