Minicab giant Addison Lee has unveiled its new branding, which forms part of its global growth strategy.

Andy Boland, CEO, Addison Lee, showcasing the company’s new branding

The new logo and colour palette featuring yellow, black and slate is now being rolled out across Addison Lee’s entire fleet of 5,000 cars, courier vans and motorcycles across London and the globe.

The move marks the first time the brand has been updated since the firm was founded in 1975 and follows its recent acquisition of Tristar Worldwide. The company also recently launched its mobile app in five UK cities, with plans to branch out to 25 cities by the end of the year.

Andy Boland, Addison Lee CEO, said: “Our new look is part of a much wider expansion strategy. We have an exceptional quality and service offer that we are going to roll out across the UK and the globe. We are growing fast in both the number of vehicles we have and our state of the art technology. Everyone knows that this is an exceptionally competitive market and customers want a service they can rely on.”