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The power of choice: Ford of Britain's Andy Barratt on the brand's growth plans

The power of choice: Ford of Britain's Andy Barratt on the brand's growth plans

11 Feb 2016 07:00

When you’re number one in the UK, how do you continue to grow? Ford’s Andy Barratt reckons the solution is appealing to drivers’ aspirational side. Alex Grant finds out more.

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